Raissa’s expertise includes new business launches and a creative, consultative approach in sales, marketing, and branding. During her tenure as Advertising Sales Director for Wilson Library Bulletin, ad pages increased more than 20 times. In 1993, Raissa founded and launched The Librarians Yellow Pages, print directory, website and email alert service. The first yellow pages for the library field, LYP’s ad pages grew exponentially, and circulation rose to 50,000 library and information professionals in public, special, school and academic libraries, nation-wide.

Ms. Fomerand has worked with virtually every major vendor in the library marketplace. She will draw on her library background, networking and sales development skills to develop new projects for LAC with special attention to LibGig, LAC’s soon-to-be-launched social networking, career development, education and job listing website.

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